This world is noisy. So much noise we feel consumed by it all. The mail in our inbox competes for attention, along with the needs of our children, bosses, spouses and friendships.
Only if we have a little left in the bucket do we reflect on our own needs.
This seems to be the way of life for so many of us. We all want to be remarkable, to be seen. To be the best. And so we try to do it all, hoping that when we look in the mirror or tell others how life is going, we can appear to be remarkable—someone who will be remembered.
Yet what does being remarkable truly mean? Does it mean climbing to the top in our careers? Being a good parent? Doing something unique that sets us apart from the rest— living up to the “what makes you different” syndrome?
I follow Seth Godin’s blog from time to time. I’ve also also read a few of his books, including The Purple Cow, which is all about standing out and being unique. Here’s a line from his book:
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
I enjoy Seth’s words but the thought of having to try that hard to be something outside of myself exhausts me. Is this really what it comes down to? Must we try every gimmick possible to stand out so we can be seen in a noisy world? From a marketing and business perspective the answer is yes.
From a personal perspective I think the only way to be remarkable is to be ourselves. (tweet that)